Our Promise

Providing the best in care to moms and babies worldwide.


For over 100 years, we've dedicated ourselves to understanding babies and the special nurturing their eyes, skin, and hair require. We use that knowledge to provide mothers with safe, clinically proven mild, and gentle products. But we don't stop there. Our products engage the senses and when used with baby’s routines can help evoke positive emotions and ultimately enhance the loving bond between a mother and her baby.

That's why moms and healthcare professionals around the world have trusted the JOHNSON'S® Baby Brand to care for their babies. It's a responsibility we take seriously as we continue to apply our knowledge and research to bring you safe, innovative products that live up to our pure, mild and gentle promise.

Recently, we completed a global reformulation of JOHNSON’S® Baby products to remove certain ingredients based on your preferences. Designed with the same high safety and quality standards, these reformulated products have been rolling out, and will continue to do so over the coming months. Specifically, we removed formaldehyde-releasing preservatives and reduced traces of 1,4-dioxane. For most of our new and improved baby products, we have also removed parabens ahead of our 2015 commitment as part of our promise to you. Learn more here.

Our Safety & Care Commitment is another step in our work with moms, healthcare professionals, scientists and experts in public health to ensure that our products continue to achieve the highest of the JOHNSON'S® Baby Brand standards. As science advances and your preferences change, we’ll continue to listen to you.

Additionally, we’ll continue to work to reduce environmental impact to help leave behind a world your baby will proudly inherit.

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