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BEST FOR BABY NATURALS® Standard

Natural ingredients specially chosen for baby’s delicate skin.

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Because we have the highest ideals for your baby, every JOHNSON'S® NATURAL® Baby product available to moms and babies is guided by our own, unique BEST FOR BABY NATURALS® Standard. That means safety is our first and foremost priority.

Is natural always best for baby?

Natural means a lot of different things to different people. In fact, there are dozens of organizations dedicated to determining which products meet their standard of “natural.” But there is only one natural standard dedicated specifically to the needs of infant skin — and that’s our BEST FOR BABY NATURALS® Standard, developed from 100 years of trusted JOHNSON’S® Baby Brand baby care expertise.

It’s important to know that just because an ingredient is natural doesn’t mean it’s safe, non-irritating and non-allergenic to your baby’s skin. For that reason, we carefully select each ingredient in our JOHNSON'S® NATURAL® Baby products, and we fully test our formulations for potential allergic reactions or irritation. That’s how we know each JOHNSON'S® NATURAL® Baby product, with ALLERFREE fragrance, is clinically proven mild. Plus, every product in our new line is dye free, paraben free and free from irritating essential oils.

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