Baby Science

The research and science behind our products.


At the JOHNSON’S® Baby Brand, we pioneer the science in understanding babies—and our discoveries are often surprising. Read on to find out some of the remarkable things we've learned about your little one.


Skin acts as a protective barrier, the first line of defense against outside organisms, toxins, irritants and allergens. Baby's skin, which is thinner than yours and which continues to develop through the first year of life, is more susceptible to irritants. These differences make it essential to help protect your baby's skin from irritants and a harsh environment. Determining what makes your baby's delicate skin unique and how best to protect it has been the focus of years of JOHNSON'S® Baby research. To this day, we continue to study baby's skin of all types, using non-invasive measurement techniques and clinical assessments by dermatologists and pediatricians. Our JOHNSON'S® Baby Brand science teams have become quite expert at making babies and their mothers feel safe and comfortable as we conduct our assessments. And by comparing baby skin to adult skin, we can start to really understand its uniquely different needs.

You can read here how these discoveries led to the creation of our CLINICALLY PROVEN MILDNESS™ formula.


Sight is one of the last of your baby's senses to fully develop. In fact, your baby's eyesight continues to develop throughout the first year of life. For example, during the first four months of life, your newborn's eyes can only focus at a short distance (about 8 to 12 inches)—the distance between your face and your baby's when you're cradling or feeding. Your baby's tear ducts complete development just after birth and although tearing may be present at birth, the tearing function continues to develop throughout the first four weeks of life.

Knowing exactly how a baby's eyes develop—and how to protect them during this critical time—has been the focus of JOHNSON'S® Baby researchers for years.

We've learned that your baby doesn't blink nearly as much as you do; in fact, during the first year, babies blink 2 to 5 times per minute while adults blink 12 to 20 times per minute. And a blink reflex that is still developing means that baby may not be as able to protect her eyes from irritants or accidental splashes.

You can read here how our unique knowledge of baby's developing eyes led to the creation of our famous NO MORE TEARS® formula.

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